Professional Summary
I have over 8-years-experience in Managing and Design, focused on people (User Experience).
I have worked with many different kinds of design projects such as business, design thinking, strategy, research, education, innovation, and interaction. I’ve worked with a company such as Mccann Erickson Brazil, Ogilvy Brazil, In/situm Brazil, DMI Agency, Avansys, Setweb, Unijorge, among others.
I’ve worked with clients such as Unilever, Claro, Motorola, Intimus, Allianz, JAC Motors, Coca-Cola, Tim, HSM Educação, Cadbury, L’Oréal, Wyeth, Government of Bahia, GBarbosa, Bahiatursa, CAIXA Econômica Federal, Odebrecht, among others.
I have Diploma in Information Technology at Academies Australasian and Major Degree in Graphic Design from Centro University Jorge Amado member of American University System in Bahia – Brazil.
I also worked on other projects: Reset Lab (UX Day) – Tutor, IxDA São Paulo – local leader, UX Book Club São Paulo – local leader, Design Baiano – Co-Create / Curator and Referências – Co-Create / Curator.
When it comes to my personal life, I’m interested in surfing, traveling, watching movies, new cultures, meeting people and getting to know them and their stories, taking pictures around the world and cooking.
Work
experience
Digital Producer
Toast Creative – Nov 2017 – Jan 2018
UX Consultant | Information Architecture
Freelancer – June 2014 to present
Responsible for information architecture, interaction design, strategies and concepts for interactive products and new projects.
Developing remote projects for companies in Brazil.
Information Architect | Manager | UX Designer
McCann Worldgroup – July 2013 to September 2014
Managing, creating and designing interactive platforms for clients like Coca-Cola, Deca, Nestle, Bradesco and MasterCard across multiple channels – web, mobile apps, campaigns, physical experiences in retail, connected spaces, and devices. I worked in partnering closely with the Planning Department, to make sure the most outstanding and unprecedented ideas would also be relevant and engaging for the final user and clients.
Co-Founder / UX Consultor
Reset Lab – October 2012 to February 2014
Co-Founder / UX Consultor
– Entrepreneur Training Facilitator
– Facilitation, Coaching, Behavior, Projects, Creative Thinking
– Responsibility to: Account, Advertising, New courses.
Information Architecture | Interaction Designer UX Designer
Ogilvy & Mather – March 2012 to June 2013
Responsible for managing the project, information architecture, interaction design, strategies and concepts for interactive products and new projects.
Clients: Unilever, Claro, Motorola, Intimus, Allianz, Coca-Cola, JAC Motors.
UX Designer
Insitum Strategy Innovation and Research – Research VIC – September 2011 to March 2012
I worked with design research and innovation development with the Design Thinking approach. UX projects
– Managing: Scope, Project, Production, and Deliverable.
– Interaction design, service design, branding, design strategy, design research, etc.
Projects: Financial (Hotsite), Cosmetic (Workshop), Fan Games – Bet (Test Usability).
Interaction Designer | UX Designer
McCann Worldgroup – October 2010 to September 2011
Responsible for managing the project, information architecture, interaction design, strategies and concepts for interactive products and new projects, serving customers as Coca-Cola, Tim, HSM Educação, Cadbury, L’Oréal, Wyeth, and others.
Digital Producer | Information Architecture
DMI Comunicação – Salvador – May 2010 to September 2010
Managing all the project and team (internal and external).
Responsible to budget, scope, deadline, managing the team, integrity of the project, quality and maintenance websites and intranet.
Clients: Government of Bahia, GBarbosa, Bahiatursa, and others.
Information Architecture Pleno | Interaction Designer
Avansys / Nitro Interativa – June 2009 to April 2010
Responsible for information architecture and interaction design of special sites CAIXA Econômica Federal and the proposed restructuring of the portal of Secretary of the State of Bahia Education. Besides participating in bidding for a project Embratur.
Project Manager | Information Architecture
Managing all the project and team (internal and external)
Responsible to budget, scope, deadline, managing the team, integrity of the project, quality and maintenance websites and intranet.
Major clients served: Municipal Health of Salvador, Action Citizenship Salvador, São Salvador Colleges and Cachaça Itagibá.
Digital Producer | Information Architecture
Information Architecture at SetWeb – Digital Agency – November 2005 to December 2007
Managing all the project and team (internal and external).
Responsible to budget, scope, deadline, managing the team, integrity of the project, quality and maintenance websites and intranet.
Major clients served: Insinuante, Odebrecht, Yacht Clube Bahia, Tidelli, Coca-Cola Vibe Forte and ADEMI-BA.
Web Designer | Information Architecture | Coordinator
Unijorge – November 2004 to November 2005
Redesign and maintenance of the site of Jorge Amado Colleges. – Maintenance of intranet sites and other projects.
Web Designer | Information Architecture
Unijorge – November 2002 to November 2003
Redesign and maintenance of the site of Colleges Jorge Amado.
Responsible to Maintenance and manager the portal, intranet sites and other projects.
Trainee
Unijorge – September 2003 to October 2003
Creating layouts for websites institutional small and medium enterprises. Major clients served: Atarde Newspaper, Atol, FIB – University Center of Bahia, Coelba and Shopping Piedade.
Web Designer
Hype Tecnologia – April 2002 to August 2002
Creating layouts for websites institutional small and medium enterprises.
Webdesigner
Caramelo Arquitetos Associados Ltda – 2001 to 2002
Responsible from concept, through creation to launch the project.
Education
Diploma in Information Technology
Australia College of Technology – Sydney NSW
English
Kaplan International College Sydney – Sydney NSW
2014 to 2015
Information Architecture
Jump Education
2009 to 2009
English
Swan Training Institute – Dublin – Ireland
2008 to 2008
BA in Graphic Design
Centro Universitário Jorge Amado – Brazil
2002 to 2006
Professional Associations and Activities
UX Book Club São Paulo
December 2011 to September 2014
I started the UXBC activities in the city of São Paulo, we conducted 10 meetings over 3 years with the help of my friends in the organization of meetings. We had the presence of two authors of books (Caio Vassão and Isabel Alder), created partnerships with the publisher Blucher and Interaction South America’12 and IxDA São Paulo. We conduct meetings in different companies like Ogilvy, TOTVS, UOL, Lumens Consultoria, Impacta College.
IxDA São Paulo – Interaction Design Association
February 2012 to March 2014
We are a global network dedicated to the professional practice of Interaction Design.
With the help of more than 20,000 members since 2004, the IxDA network provides an online forum for the discussion of interaction design issues and other opportunities and platforms for people who are passionate about interaction design to gather and advance the discipline.
References
There are loads of recommendations on my Linked In account.
Email me for more.