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Hellmann’s Brazil

Hellmann’s and Best Foods are brand names that are used for the same line of mayonnaise and other food products. The Hellmann’s brand is sold in the United Kingdom, the United States east of the Rocky Mountains, Latin America, Europe, Australia, the Middle East, Canada, and South Africa.


Create a new temporary website for Hellmann’s Brazil to present your products and promotions for the users before they moving to the global platform.

UX Design Process


My Role

  • Developing wireframes and task flows based on user and business needs.
  • Collaborating with Designers and Developers to create intuitive, user-friendly website.
  • We helped the development team it was in another city in Brazil (Recife) our communication it was by email, phone or Skype.


  • Mindmap;
  • Drafts;
  • Sitemap;
  • Wireframe / prototype navigation.

Core Team

  • The responsible for the UI Design were Fred CelestinoRodrigo LimaJuliana Martins. They helped me to find a solution for the client and the final design interfaces;
  • Pablo Moura was the Head of UX in this project;
  • Wagner Moura the Project Manager in this project;
  • Ogilvy Recife was the development team in this project;


  • Freemind and Axure.

Results / Challenges

  • We had last than two month to develop all the process to lunch the website;
  • We had to learn the future global platform the website that will use to design the temporary website we are doing at the moment;
  • We create a simple and functional website with parallax to help the users to find the content;

Final Layout

Designers: Fred CelestinoRodrigo LimaJuliana Martins.