Forbes Brazil


Forbes, the world’s most respected business and economics magazine, arrived in Brazil in August 2012 following the same editorial standard as the brand that is synonymous with reliability and credibility, with 100 years of history.

Project

The website Forbes Brazil has doesn’t convert the users to new customers (magazine signatures) and doesn’t have any attraction to the users.

UX Design Process

  • UNDERSTAND
  • RESEARCH & SYNTHESIS
  • STRATEGY
  • EXECUTION & TESTING
  • PRESENTATION

My Role

  • Presentation all the information and organizational structure on the website from the users’ perspective.
  • Ensure that all the user requirements are met while presenting the information.
  • Developing wireframes and task flows based on user needs.
  • Collaborating with Designers and Developers to create intuitive, user-friendly website.

Deliverables

  • Mindmap to show the overview of the actual and new website;
  • Sitemap to showing all the new areas that the user can navigate;
  • Drafts / Wireframes to help the Design team and development team to build the website.

Core Team

  • The responsible for the UI Design were Nasser Said and Juliana Martins. They helped me to find a solution for the client and the final design interfaces.

Toolbox

  • Freemind, Axure, and Balsamiq.

Results

  • We design a simple and useful website to help the final user and the client;
  • We reduce the steps and make sure the user following the sign in flow to the end without distractions.
  • We offer more content to the user taste before they buy the paper magazine;
  • We increase the time the user navigates on the website.

Mindmap
to show the overview of the actual and new website;

Sitemap
to show all the new areas that the user can navigate;

Drafts / Wireframes
to help the Design team and development team to build the website.

Final layout

Designed by Nasser Said and Juliana Martins.